Photo zines with six unique covers are also currently available on Travis Scott’s web store that are bundled with a special edition CD. These CDs and vinyls were also available in 15 unique box sets along with merch that fans could choose between. Travis Scott offered five unique album covers for fans to choose between on both CD and vinyl, which featured photography from the likes of Pieter Hugo and Kristina Nagel. We wouldn’t be surprised if he releases more merch down the line to keep Utopia at the top spot. Scott's also released interesting options like studded belts, white Air Force 1s lasered with Utopia logos, and even the famed Utopia briefcases seen carried around by Travis and other feature artists ahead of the album’s release. Some featured special collaborative graphics created by Kaws and Saint Michael. ![]() Those drops have included various graphic T-shirts and hoodies, which are typical for Scott. To celebrate the release of Utopia, Travis Scott has offered a wide variety of merch bundles on his web store. Merch has no impact on sales when purchased independently. Merch must be bundled with a CD or vinyl in order to count as a unit sold. Digital downloads can’t be coupled with merch. Both of those bundles options will count as an individual album sale. 1 of 11 Travis Scott/Cactus Jack 2 of 11. This means a T-shirt can be bundled with a CD or a hoodie can be bundled with a vinyl record. Travis Scott Delivers Drop 3 of 'UTOPIA' Merch With First-Edition Digital Album Featuring hoodies, long-sleeves, T-shirts, shorts and more. Only two bundled options can be offered for an album and the other item in the bundle must be a physical item. “Fan Pack offerings are a way to recognize the dynamic artist-fan relationship,” said Billboard executive VP of charts and data partnerships Silvio Pietroluongo. But that changed again in May 2023 to allow “fan packs” to be eligible on the Billboard charts. In 2020, they stopped counting bundles altogether. The merch also had to be priced lower on its own than it would be as part of the bundle. But with the new rules, Billboard said that bundles had to be available on their own so customers had the option to not purchase the album if they didn't want to. ![]() Before, Travis Scott could sell and bundle merch however he liked to ensure that those numbers would go towards his album sales/streams. Yes, back in 2019 Billboard changed its rules to limit the gaming of the system with bundles.
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